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Digital Product Development Manager

Hearst Television Inc

New York, NY
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Job Details

Broadcasting | Digital Product Development Manager - New York, NY - Hearst Television

Digital Product Development Manager

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Location: New York, NY US
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Hearst Television Inc

Job Description

Hearst Television (HTV) is creating a new Digital Product Development Manager position as part of a larger effort to accelerate the velocity of new product development efforts in the area of locally-themed content.  The Digital Product Development Manager is responsible for leading the development of new high-potential products that have already been identified, leading the effort from concept, to a fully-fleshed out product plan, through pilots, commercial launch and ultimately to breakout success and profitability.  The Digital Product Development Manager will work closely with the editorial, marketing and sales teams in the 30 local TV stations owned and operated by Hearst, and will work particularly closely with a few station-based Pilot Project Managers assigned to the same product concept.

Duties & Responsibilities

  • Build successful new products and formats for local story telling.
  • Take the kernel of an idea, flesh it out, seed pilot deployments, iterate and refine it, and if the pilot proves to be a success, oversee deployment across the Hearst Television portfolio.
  • Maintain a pipeline of vetted product concepts that are in various stages of development.
  • Identify areas in which research could help to gain important insights, commission the research and run the research project.
  • Work with HTV’s promotions, news and social media teams to develop an audience acquisition plan to speed the path to scale and profitability.
  • Work with sales management to identify and test ways for monetizing new products.
  • Prepare regular status reports, identifying opportunities, hypothesis, concerns and forward paths; keep the extended team of professionals working on the product informed.
  • Use analytics and user feedback to identify what is and is not working.
  • Contribute to ideation around new products and formats for local story telling.
  • Light travel may be required, domestic only.

Required Skills

  • Must be an accomplished product development professional with numerous product development “wins” to your credit, preferably in the digital media sector.
  • Would be beneficial if the candidate is familiar with and a heavy personal user of the leading digital media products. The candidate is ideally someone with a passion for news, and an appreciation for local media specifically.
  • Must be able to lead by building enthusiasm and achieving goal alignment with busy professionals in adjacent departments. Must be able to convince other HTV professionals to commit effort and resources in support of product development effort, without clear authority to compel them to do so.
  • Ideal candidate will be a creative problem solver, and takes pride in being extremely well-organized and prepared.
  • A strong work ethic, collaborative style, tenacity and sharp communication skills are essential for this position.

Required Experience

  • A minimum of two years of experience, preferably five, working in a product development capacity.
  • Has successfully led the development of new products and/or have achieved exceptional results in a new product or feature launch.

Hearst Television is an EOE Employer with respect to females, minorities, veterans and individuals with disabilities. If you are an individual with a disability and need assistance in applying for a position, please contact us at

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.

Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.

Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.

Hearst Television is wholly owned by the Hearst Corporation.

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