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Digital Media Manager

Hearst Television Inc

Pittsburgh, PA
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Job Details

Broadcasting | Digital Media Manager - Pittsburgh, PA - Hearst Television

Digital Media Manager

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Location: Pittsburgh, PA US
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Job Description

WTAE-TV, the Hearst-owned ABC affiliate in Pittsburgh, PA is seeking a digital journalist to lead the growth of its mobile, social and web platforms. The Digital Media Manager serves as a member of WTAE’s news management team and contributes content across multiple platforms, in addition to fostering participation from all members of staff. The ideal candidate has a good eye for compelling content and an authentic voice for storytelling, as well as a strong work ethic and a desire to win. Any candidate must have at least three years of management experience in a multi-platform media company.

Job Responsibilities:

  • Leads a small team of talented and experienced digital journalists; provides feedback and coaching to members of staff to improve performance.
  • Manages and contributes to online content creation, including but not limited to selecting and writing articles, clipping and/or producing videos, creating quizzes, graphics and slideshows for all digital platforms.
  • Uses social trends and analytics to develop, guide and execute strategies to meet digital goals.
  • Works to grow social media audience for station-branded social expressions by developing an active social posting strategy that includes the entire staff.
  • Works with individual talent to implement best practices on social content creation and engagement in order to grow the individual’s following.
  • Develops content strategies for emerging social networks.
  • Creatively develops unique video and graphical content that complements the news of the day in a meaningful and engaging way.
  • Works to train members of news team to create content for digital consumption.
  • Works to develop content during breaking news with an eye toward owning big coverage, while identifying sidebar angles that perform well on digital/social.
  • Assembles strategic plans for big event coverage that helps WTAE stand out from the competition.
  • Brings consistent sense of urgency, immediacy and real-time strategies to digital news content.
  • Takes an active role in daily editorial planning, assigning tasks to all members of the newsroom and helping to foster a culture of contribution.
  • Serves as primary link between on-air and online news as a key member of the news management team; works closely with News Director, General Manager, marketing director and Hearst TV corporate leadership.


Required Skills

  • Storytelling skills with an authentic voice
  • Must be a self-starter
  • Must work well under deadline
  • History of innovation
  • Proven history of leadership, ability to coach
  • Track record of results and winning
  • Must be able to provide examples of previous work
  • Demonstrated ability to optimize content for social and search engines
  • Superior editorial and ethical instincts

Required Experience

  • Worked in a TV newsroom in a digital leadership capacity, or…
  • Worked for a digital-first media company authoring article content, video clips or in a curation role, or…
  • Worked at an advertising agency managing campaigns for clients, including writing copy and developing social media strategies, or…
  • Built a sizable following for a personal website or blog, with appropriate metrics and examples of your work to show.


  • College degree in the liberal arts is preferred
  • Equivalent experience in the real world works too

Hearst Television is an EOE Employer with respect to females, minorities, veterans and individuals with disabilities. If you are an individual with a disability and need assistance in applying for a position, please contact us at

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.

Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.

Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.

Hearst Television is wholly owned by the Hearst Corporation.

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