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Assistant Creative Services Director

Hearst Television Inc

Winston-Salem, NC
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Job Details

Broadcasting | Assistant Creative Services Director - Winston-Salem, NC - Hearst Television

Assistant Creative Services Director

Job ID:
Position Type:
Job Category:
Promotion/Creative Services
Location: Winston-Salem, NC US
Station Name:

Job Description

WXII 12, Hearst Television’s leading NBC affiliate in Winston-Salem, NC is seeking a highly motivated Assistant Creative Services Director. The qualified candidate is both creative and strategic—able to execute messaging that breaks apart from the pack while moving the station’s brand forward with their video editing skills. We’re looking for someone with the production experience to help lead a team of writers/producers/editors. The Assistant Creative Services Director will be responsible for on-air, and social media promotion. Candidate will work closely with CSD in developing brand and marketing strategies for the station. This is an opportunity to work for Hearst Television Inc., one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to grow as a marketing executive by gaining experience in a competitive environment, apply today.

Required Skills


  • Managing department of two on-air writer/producers, and the graphic arts manager.
  • Creation of on-air and cross-platform image campaigns, topical promotion, POPs, IDs, news opens and other related production elements.
  • Work with WXII 12’s digital team to create social media marketing content for Facebook, Twitter and Instagram.
  • Work with the Creative Services Director to identify daily opportunities for reaching the target audience using multiple platforms.
  • Must have proven track record of developing large scale image campaigns, including writing, directing, field production and lighting, and editing techniques.
  • Must have hands-on ability to edit with state-of-the art equipment and advanced non-linear editing systems, Photoshop, and After Effects.
  • Creation of outside media, as needed.
  • Must have very developed and proven communications skills.
  • Highly collaborative, symbiotic relationship with GM, creative services director, news director and news department—common goal, team approach.
  • Must be highly organized and strategically focused.
  • Must have unfailing ability to work under pressure and HIT
  • Must have passion and vision for promotion with viewer benefit! Sell the coverage differentiators, distinctions and benefits of WXII 12 NEWS.
  • Must occasionally manage sales-related contests, rules, and special giveaways.
  • Must interact and work with NBC Affiliate Marketing, and syndication affiliate marketing on projects, co-op and other special events.


  • Bachelor’s degree in a Communications, Marketing, or Technology related field is preferred. Completion of college level technical & editing classes a plus.

Required Experience

  • Ideal candidate should have a minimum of 3-years working inside a television station creative services department, and be particularly adept at strategic marketing of news.

Hearst Television is an EOE Employer with respect to females, minorities, veterans and individuals with disabilities. If you are an individual with a disability and need assistance in applying for a position, please contact us at

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.

Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.

Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.

Hearst Television is wholly owned by the Hearst Corporation.

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