Hearst Television Inc
Location: New York, NY US
Hearst Television Inc
Hearst Television Digital is looking for an Analytics Manager, an expert in implementation, optimization and utilization of analytics packages in the digital publishing space to ensure our toolsets are properly setup, reports optimized and that editorial colleagues are able to maximize use to engage more audience on web, native apps and social brands. You have a passion and interest in promoting data driven decision making in a digital media operation.
Your initial focus is digging into our vast suite of reporting products to assess setup, correct issues, optimize dashboards/reporting templates (including removal of confusing or unused reports), engage with editorial team members to mentor on use, and build out large screen displays of reports that will drive real-time content optimization. Once a strong foundation is established, you’ll work on the long-term strategy to make recommendations on pruning/adding tools to improve outcomes as well as creating custom reports, data mining and running statistical analysis on the performance of content and product initiatives.
Hearst Television reaches 25M+ unduplicated users across its websites and apps, delivering critical news and weather information to local communities throughout the US.
Bonus, not required, but for the budding data scientist
Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.
Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.
Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.
Hearst Television is wholly owned by the Hearst Corporation.