Account Executive WFSB
The Account Executive solicits new advertisers and increases share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients. This position also serves as an important station representative within the local business community. Essential Job Functions 55% - Sells advertising time and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisers’ marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships. 25% - Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertisers’ key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients. 5% - Places a priority on the sale of special inventory, marketing events and/or production to increase revenue potential. 5% - Adheres to stations’ credit and collection policies and procedures. Assists business office in credit and collection activities as needed. 5% - Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required. 5% - Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
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The Meredith Local Media Group offers great career opportunities to be a part of a company leveraging the latest technologies to deliver the best news product to our viewers through multiple platforms. We always surround ourselves with talented, smart, compassionate people in a fun, friendly and fast-paced environment. Meredith currently owns 14 television stations that include FOX, NBC affiliates and two MY Networks and one Independent station. Click the Contact Us tab to view our station locations.
We reach local audiences in more than 10 million U.S. households in top markets. Our network affiliates use the power of television backed by our trusted brands and our local digital and mobile sites to create compelling and effective marketing solutions for clients.
About Meredith Corporation: (NYSE: MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands - including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun- along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms - including print, television, online, mobile, tablets, and video - to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
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1716 Locust Street
Des Moines, IA 50309
Meredith Local Media Group Human Resources