Account Executive KCTV
Essential Job Functions
55% - Sells advertising time and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisers’ marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
25% - Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertisers’ key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
5% - Places a priority on the sale of special inventory, marketing events and/or production to increase revenue potential.
5% - Adheres to stations’ credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
5% - Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
5% - Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
All must be met to be considered.
Completion of high school, or equivalent. College degree preferred.
Related sales/marketing courses and seminars helpful.
Minimum two years media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered.
Specific Knowledge, Skills and Abilities:
Full understanding of current TV ratings
Understanding of share trends, psychographic research and programming philosophies
Solid grasp of retail marketing concepts
Some knowledge of strengths and weaknesses of competitive media
Strong sales skills; ability to create effective sales promotions
Good computer skills
Good problem solving skills
Strong multi-tasking skills
Adaptable and effective negotiating skills
Ability to thrive in a team-oriented, competitive, fast-paced environment
Good customer service skills and professional demeanor
JOIN OUR TEAM!
The Meredith Local Media Group offers great career opportunities to be a part of a company leveraging the latest technologies to deliver the best news product to our viewers through multiple platforms. We always surround ourselves with talented, smart, compassionate people in a fun, friendly and fast-paced environment. Meredith currently owns 14 television stations that include FOX, NBC affiliates and two MY Networks and one Independent station. Click the Contact Us tab to view our station locations.
We reach local audiences in more than 10 million U.S. households in top markets. Our network affiliates use the power of television backed by our trusted brands and our local digital and mobile sites to create compelling and effective marketing solutions for clients.
About Meredith Corporation: (NYSE: MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands - including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun- along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms - including print, television, online, mobile, tablets, and video - to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
Meredith Corporation Headquarters
1716 Locust Street
Des Moines, IA 50309
Meredith Local Media Group Human Resources