Account ExecutiveLocation Dayton, Ohio Job Number 171421 Brand Cox Media Group Ohio, Inc.
Cox Digital Marketing (CDM) is a full-service digital provider offering local, regional and national marketing solutions to solve business challenges. CDM is a Google Premier Small/Medium Business partner with a growing team of over 20 IAB certified local digital experts. Join a company that provides opportunity, training, and an innovative peer environment. We are looking to expand our team with smart, digitally-savvy individuals with an insatiable appetite to learn and make an impact.
The Outside Sales Media Consultant for our recruitment team is responsible for developing client relationships by creating marketing and recruitment solutions and executing them from the initial planning stage to presentation, implementation and follow up. Priorities of this position include continuous account development and new business account development through aggressive sales strategy including thorough needs analysis utilizing the full line of Cox Digital Marketing extensive suite of solutions, Monster.com products and Cox Media Group Ohio’s traditional media platforms (including: WHIO-TV, Dayton Daily News and K99 Radio). This position will report directly to the Digital Sales Manager for Recruitment and Real Estate.
·Determines advertising campaign requirements by utilizing product and service knowledge including thorough understanding of digital, marketing research, media capabilities and audience characteristics
·Helps customer develop and maximize advertising budget by conferring with key stakeholders (management, designers, media specialists) to develop the optimal media solution
·Obtains client acceptance by developing campaign strategy and presenting multimedia solutions and implements campaigns by negotiating and authorizing agreements.
·Evaluates and adjusts/redirects campaigns by studying and analyzing results and recommending future direction
·Develops new business contacts and opportunities through networking, prospecting and referrals
·Prepares reports for customers by collecting, analyzing and summarizing information and trends
·Responsible for reaching monthly revenue goals
·Maintains professional knowledge by attending educational workshops, reviewing professional publications, establishing professional networks and participating in professional associations Contributes to the company team effort by accomplishing related results as needed
·Demonstrate and maintain an understanding of recruitment processes and the industryQualifications
·Sales experience with a track record of success
·IAB Digital Media Sales Certification preferred
·Attention to detail
·Multimedia sales experience preferred
·Bachelor’s degree preferred (with emphasis on marketing/business)
·At least three years of successful sales experience required with strong emphasis in business-to-business sales
·Excellent communication and presentation skills
·Excellent customer service skills
·General business understanding of marketing and pricing models
·Proposal development and negotiating skills
·Strong computer skills including Excel, PowerPoint, Word and Outlook
·Digital savviness with a strong understanding of how to build and present effective solutions
·Ability to think creatively with good time management and teamwork skills
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings.
The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.
CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.
For more information about Cox Media Group, please check us out online at www.coxmedia.com
Organization: Cox Media Group
Primary Location: US-OH-Dayton-1611 S Main St
Employee Status: Regular
Job Level: Individual Contributor
Shift: Day Job
Unposting Date: Ongoing