Week 6 of the NFL saw the Patriots defeat the Chiefs by a score of 43 to 40. Kansas City delivered a 49.6 hhld rating with the game. Our featured market this week is Chicago, IL.
TIP – TV Interface Practices Initiative
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads
“People pay more attention to the same advertisement on TV vs. Facebook or YouTube. There’s a direct correlation between sales and video size - the larger the screen, the bigger the sales impact.”
— Dr. Karen Nelson-File, Professor of Media Innovation, University of Adelaide
“Speaking for the broadcasters, I can assure you that competition for advertising dollars among them is as cutthroat as it has ever been in the medium’s 70-year history.”—Harry Jessell, editor, TVNewsCheck
Thought Leadership Q&A
How can local broadcasters maximize the value of their television inventory while keeping up with digital?
Nielsen Total Audience Report – Q1 2018
Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
Fall 2018 Broadcast Networks Prime Line-Ups
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
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