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Industry News

TVB’s most recent Retail Purchase Funnel study shows the outsized role a tv buy has on product awareness, interest and ultimately purchase — regardless of whether someone walks into a store or clicks the buy button online.
Direct-to-consumer marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps to improve the return on their growing investment in TV ads.

The lack of a standardized way to measure OTT ad impressions and viewing was a common theme throughout TVNewsCheck’s OTT News Summit.

U.S. retail sales increased in May and sales for the prior month were revised higher, suggesting a pick-up in consumer spending.
According to MadHive’s data, put together after analyzing more than 1 billion OTT ad requests, 18% of OTT inventory is fraudulent.
Digital ad growth is slowing- attribution is failing in the digital world and traditional media needs to properly act today to take advantage of this.
Executives from leading local and national news players in the OTT space discuss their various options for packaging and presenting content on the platform.
Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying.
While TV stations are keenly focused on advertising and sponsorships as a way to make streamed services pay off, some are also offering subscription video on demand.
The younger generations, Millennials and Generation Z, are the only demographic groups gaining automotive market share.
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TVB Features

The St. Louis Blues won their first Stanley Cup, and Game 7 of the Stanley Cup delivered a 41.8 hh rating in St. Louis. Our featured market this week is Columbus, OH.

Nielsen’s Q4 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out trailers for the new shows.

“Is the loss of newspapers also the loss of basic information, deep reporting, investigations, even democracy itself? I don’t think so. Leading television stations are the natural candidates to become the trusted source, and many will.”—Hank Price, director of leadership development, School of Journalism and New Media, Ole Miss

Can local broadcasters and ad buyers learn to trust the accuracy of automated ratings forecasts?

Do Local TV Stations Operate In A Competitive Silo?

“Local TV stations compete among themselves. However, these days, all local media compete. BIA identifies 16 categories of media that compete for the local advertiser’s share of wallet.” —Rick Ducey Managing Director, BIA Advisory Services

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

The 2019 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness.

Get connected to jobs in the local broadcast TV industry.

 

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