Industry News

Former NYC Mayor Michael Bloomberg plans to spend $80 million on political campaigns this year.
Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long.
Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart.
TVs are not anywhere near becoming a relic of the past, data suggests.
The intensity of the fight for the U.S. House is playing out on the nation’s TV screens where the number of campaign ads is up more than 50% from the most comparable election.
Nielsen Catalina Solutions is rolling out a new tool designed to measure in-store sales driven by TV and video ads.
The FCC’s July agenda won’t involve a plan to loosen the national ownership reach cap, but will involve reviewing children’s programming rules.
While some broadcasters--including Hearst and Scripps have argued the FCC should raise the 39% cap on a TV broadcast group's national reach, Nexstar is telling the FCC that the cap has to go.

TVB Features

Mexico delivered a stunning upset as they defeated Germany, the defending FIFA World Cup champions, Sunday morning. Telemundo nationally delivered a 3.0 household rating, with a 14.7 in Miami, 12.0 in Los Angeles and a 8.7 in Houston.
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
“But the truth is that TV isn't going anywhere…Brand advertising on TV is still a proven tactic for increasing sales, and it's still an effective, creative way for marketers to share their message with a national audience.”—Nick Troiano, CEO, Cadent

While blockchain hasn't totally made its way into the TV advertising world, what is the potential use of it in the future? 

The Changing Metrics of Local TV Buys

“With next year’s budgets looming, now is the time to ensure you are incorporating the organizational and technical stepping-stones necessary for realizing more of your market’s digital dollars.” —Mary M. Collins, President & CEO, Media Financial Management Assoc
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape.

Get connected to jobs in the local broadcast TV industry.


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