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Industry News

Linear TV is changing, digital is becoming the dominant ad platform for many brands, digital is transforming how advertisers approach their linear TV buys and TV is still one of the best performing ad platforms.
The new, slimmer 21st Century Fox -- New Fox -- with its focus on news and sports will result in a stronger company with improved advertising gains, according to one analyst.
The TV and video industry is disrupted, and is more competitive and requires strategic decisions for what’s ahead.
Major broadcasters and programmers are well on their way to transitioning to Internet Protocol (IP)-based technology for their everyday operations, and several are already taking advantage of cloud services to receive and distribute programming.
For the big automotive category, TV continues to offer strong brand awareness and purchase consideration -especially for TV users. Add social media to the marketing mix and results are much better when it comes to purchase consideration- a 29% increase, per a new report by Nielsen on automotive marketing.
BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions.
Reimagining the television station business so that it can successfully monetize over-the-top opportunities has definitely been a convoluted marathon, at least for some broadcasters. That trial-and-error scenario was made clear during a panel session at TVNewsCheck’s TV2020 conference on the topic.
TV station group and media agency executives agree that industry efforts to make serious strides toward addressable advertising continue to be too slow, but they also agree that one of the stumbling blocks is not being able to reach consensus on how to best accomplish it.
Ten years from now, the TV penetration of MVPDs could dwindle to the 20% range if current consumer trends continue, pointing to a shifting retransmission consent revenue scenario for broadcasters.
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