Industry News

Linear TV is changing, digital is becoming the dominant ad platform for many brands, digital is transforming how advertisers approach their linear TV buys and TV is still one of the best performing ad platforms.
The new, slimmer 21st Century Fox -- New Fox -- with its focus on news and sports will result in a stronger company with improved advertising gains, according to one analyst.
The TV and video industry is disrupted, and is more competitive and requires strategic decisions for what’s ahead.
Major broadcasters and programmers are well on their way to transitioning to Internet Protocol (IP)-based technology for their everyday operations, and several are already taking advantage of cloud services to receive and distribute programming.
For the big automotive category, TV continues to offer strong brand awareness and purchase consideration -especially for TV users. Add social media to the marketing mix and results are much better when it comes to purchase consideration- a 29% increase, per a new report by Nielsen on automotive marketing.
BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions.
Reimagining the television station business so that it can successfully monetize over-the-top opportunities has definitely been a convoluted marathon, at least for some broadcasters. That trial-and-error scenario was made clear during a panel session at TVNewsCheck’s TV2020 conference on the topic.
TV station group and media agency executives agree that industry efforts to make serious strides toward addressable advertising continue to be too slow, but they also agree that one of the stumbling blocks is not being able to reach consensus on how to best accomplish it.
Ten years from now, the TV penetration of MVPDs could dwindle to the 20% range if current consumer trends continue, pointing to a shifting retransmission consent revenue scenario for broadcasters.

TVB Features

Week 6 of the NFL saw the Patriots defeat the Chiefs by a score of 43 to 40. Kansas City delivered a 49.6 hhld rating with the game. Our featured market this week is Chicago, IL.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Screen Size Matters: TV Ads Lead to More Sales Than YouTube or Facebook Ads

“People pay more attention to the same advertisement on TV vs. Facebook or YouTube. There’s a direct correlation between sales and video size - the larger the screen, the bigger the sales impact.”
— Dr. Karen Nelson-File, Professor of Media Innovation, University of Adelaide

“Speaking for the broadcasters, I can assure you that competition for advertising dollars among them is as cutthroat as it has ever been in the medium’s 70-year history.”—Harry Jessell, editor, TVNewsCheck

How can local broadcasters maximize the value of their television inventory while keeping up with digital? 

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

Get connected to jobs in the local broadcast TV industry.


DNN Web Control Container

© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp

Privacy Statement   |   Terms Of Use Powered by Personify eBusiness