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Industry News

Tribune has launched an “always-open” TV ad sales operation thanks to a technology partnership with programmatic TV player WideOrbit.
The National Retail Federation and Proper Insights and Analytics project that total spending for K-12 schools and college combined will reach $82.8 billion, nearly as high as last year’s $83.6 billion.
As the OTT service’s stock soars, Wall Street strains to find risks. Media companies are buying assets to compete with Netflix, which is expected to report adding more subscribers when it discloses its Q2 results.
FCC Chairman Ajit Pai said that he has “serious concerns” about Sinclair Broadcast Group’s plans to merge with Tribune Media, adding that the agency cannot approve the transaction as is.

Collectively, the growing wave of streaming and OTT versions of linear programs has generated a tidal wave of usage, posing challenges to producers and distributors who are trying to create a ‘consistent experience’ for audiences using multiple delivery systems.

TV's evolution is accelerating with a flurry of M&A activity in the marketplace. Driven by a need to simplify ads by strengthening the connections between content, data and platform, is a clear signal that TV has begun to evolve.

Nielsen had already been using PPM findings for its out-of-home product, to capture viewing in restaurants, bars, retail settings, etc. This year, it was supposed to integrate data from the PPM panels to its local TV ratings.

TVision Insights, a measurement firm focusing on the attention paid to programming and advertising on TV, said it raised $11.5 million in new funding.
NBCU is rebranding the subscription offering from its crafting brand Craftsy as “Bluprint,” marking a new foray into direct-to-consumer video offerings.
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TVB Features

Croatia’s victory over Russia delivered a 10.1 hh rating in San Diego on Fox and a 9.6 in Miami on Telemundo. Our featured market this week is Boise, ID.
See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.

Local TV Needs Open Standards For Automated Buying And Selling

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

How important is cross channel advertising to small and medium-sized businesses? 

“The local TV or newspaper consumer is significantly less likely than consumers of other news to boycott a brand and view that advertising placement as something toxic or a reason to walk away from a product. We can expect this trend of tribalism and boycotting to only get worse before it gets better—which is why my money is on local TV and newspapers to survive that trend.”—John Dick, Civic Science, Founder & CEO
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.
This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape.

Get connected to jobs in the local broadcast TV industry.

 

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