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Industry News

Television advertising steers consumers to automakers' websites, according to a new study from the Video Advertising Bureau.
According to Nielsen live-plus-same-day data, CBS's final-round coverage of the tournament averaged 8.47M viewers and a 5.4 household rating, making it the most-watched, highest-rated PGA Championship broadcast since 2009.
What is "media"? We have extended our working definition of media, which was formed in an entirely different world, as a guide to what it might be in the future. It's not working. We should be thinking about what media is now and what it might become.
TV content and other related companies are offering incentives to TV consumers. According to reports, NBCUniversal's "Watch Back" service, is expected to offer points that could turn into gift certificates to users who view programming.
Hundreds of stolen login details for popular OTT services are available every month on the dark web, potentially putting consumers at risk and impacting OTT revenues, according to new research by Irdeto.
Findings from analysis firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95% of the market – lost about 415,000 net video subscribers in Q2 2018.
TV as an industry has proved itself to be surprisingly robust and resilient. TV’s business model is secure, its revenues are gargantuan, and the barriers to enter its industry have never been higher.
Spending on connected TV is expected to rise to $82 billion in 2018 from $4.7 billion in 2017. It is projected to continue to increase to $20.1 billion by 2020.
According to research from Strategy Analytics, more than one billion connected TV devices are now in use worldwide.
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TVB Features

The NFL Hall of Fame Game delivered a 4.1 nationally, with a 16.7 in Baltimore. Our featured market this week is Tallahassee, FL-Thomasville, GA.

Nielsen’s Q1 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

See what night and where your returning, and soon-to-be new favorites, are airing this Fall. Download the handy primetime grid, and check out all the trailers for the new shows.
An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Local TV Needs Open Standards For Automated Buying And Selling

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

Location intelligence and geo-targeted advertising are all the rage. How can TV stations compete? 

“We think it’s finally safe to say that this election cycle will be significantly higher than what we saw in years past.”—Marci Ryvicker, Managing Director, Wells Fargo

Get connected to jobs in the local broadcast TV industry.

 

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