Collectively, the growing wave of streaming and OTT versions of linear programs has generated a tidal wave of usage, posing challenges to producers and distributors who are trying to create a ‘consistent experience’ for audiences using multiple delivery systems.
Nielsen had already been using PPM findings for its out-of-home product, to capture viewing in restaurants, bars, retail settings, etc. This year, it was supposed to integrate data from the PPM panels to its local TV ratings.
Fall 2018 Broadcast Networks Prime Line-Ups
Local TV Needs Open Standards For Automated Buying And Selling
Thought Leadership Q&A
How important is cross channel advertising to small and medium-sized businesses?
TIP – TV Interface Practices Initiative
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