Industry News

Local TV stations can now gain advertising analytics measurement through ACR -- automated content recognition -- the smart TV-connected technology, according to one TV data company.
New digital media platforms by virtually all traditional media continues to climb -- local TV stations included. Much effort has been focused on low-yielding websites, social media pages, and other platforms. The problem is that it doesn't look like TV.
Ad requests across connected TV devices have increased 1,640% year over year, per new data from independent video supply monetization firm Beachfront, included in a Broadcasting + Cable report. CTV ad requests reached nearly 30 billion in November 2018 compared to 1.7 billion the previous year.
We haven’t seen a lot of research on whether the :06 ads actually work. Television may be joining digital media in the race to the bottom with ”cheaper!” “shorter!” advertising. Presented at the TVOT NYC 2018 was some fascinating research on “How Viewers Experience 6-Second Ads.”
Dynamic, virtual advertising is continuing to push its way into television and video programming. One of the latest entrants is Spanish-language broadcaster Univision, which partnered with ad tech firm Mirriad to bring virtual advertising to its popular telenovelas.
Retail sales, a measure of purchases at stores, restaurants and online, increased a seasonally adjusted 0.2% in November from a month earlier to $513.5 billion, slightly exceeding economists’ expectations, according to a Commerce Department report Friday.
The Department of Justice announced Friday that it will require Gray Television and Raycom Media, to divest television stations in nine markets as a condition of approving the proposed $3.6 billion merger between Gray and Raycom.
OTT has emerged over the past decade or so as a parallel television universe, growing exponentially and sucking in viewers in ever-increasing numbers with a seemingly inexhaustible array of big-budget programming.
Voice activation’s significance is reflected in the rapid adoption rate for the technology — by the end of this holiday season, 50% percent of all U.S. consumers will own a smart speaker.

TVB Features

The 2018 Army-Navy matchup on CBS nationally delivered a 5.0 household rating, with an 11.9 in Norfolk, VA, and an 11.7 in Nashville, TN. Our featured market this week is Atlanta, GA.

An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.

Nielsen’s Q2 2018 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

Videa - Industry Momentum for the Year Ahead

“This year, however, we can truly say that the adoption of new technology solutions in the market – from automated buying/selling platforms, to advanced TV/OTT and data standards - is driving a more pronounced shift in how business is transacted.” — Shereta Williams, President, Videa

“Trump news may dominate national cable TV shows because of the viewership it generates, but that effect doesn’t translate locally. As a result, local broadcast news organizations are best able to transcend the DC reality show and focus on the issues affecting the people who live in their own community.”—Frank Mungeam, Knight Professor of Practice in TV News Innovation, Knight-Cronkite News Lab

Will open standards and transparency in the industry actually help drive business?

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