Industry News

The 6-second ad micro-spots seem to have a disproportionate impact on audience engagement and recall. T-Mobile, which used the ad format during Fox's coverage of the 2017 World Series, said the short-form spots boosted viewer engagement metrics.
CBS and Dish Network failed to reach an agreement on a new carriage deal. As a result, CBS' broadcast network is now dark on the nation's No. 2 satellite service.
According to the Phenix Sports Report, 72% of correspondents said they expect bad service during live games, including the following: 64% expect buffering issues, 42% expect delays, 32% expect poor picture quality and 30% expect loss of service.

New research from Verto Analytics found that U.S. Facebook users spent more time with the platform than users of any other social network, at 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics in 2016.

In the wake of the FCC's approval of the ATSC 3.0 broadcast standard, local broadcasters launch the TIP Initiative as a means to establish standards-based, non-proprietary API's for electronic ad transactions.
Electronic media trading began with local broadcasters and it is now coming full circle. The TIP Initiative, a joint effort among local television broadcasters, recognizes that local broadcast media must adopt electronic trading in order to stay relevant.
Nexstar Chairman Perry Sook: "The goal of TIP is to accelerate local TV interoperability by creating a coalition of system providers to work with buyers and sellers to develop streamlined transaction workflows using standards-based open APIs."
A consortium of local television broadcasters including Nexstar, Tribune, and Tegna launch TV Interface Practices (TIP), a standards-based project to bring streamlined business interfaces to local TV.
Sony announced that its PlayStation Vue service added nearly a dozen Fox and NBC affiliates, now providing access to 225 local channels.
BIA Kelsey’s Tom Buono and Mark Fratrik discuss several areas that they believe offer near-term opportunities for TV stations, including strong economic conditions, growing online/digital advertising, ATSC 3.0 and more.

TVB Features

The 51st Annual CMA Awards delivered an 8.4 hhld rating nationally, with a 21.3 in Nashville, and an 18.5 in Tulsa. Our featured market this week is Springfield, MO.
Holiday shopping continues to be the biggest shopping event of the year, with 2017 holiday sales expected to increase 4% over last year.
Nielsen’s Q2 2017 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
“Two decades ago, the FCC blessed the transition from analog to digital television, which ushered in the broadcast-led era of HDTV that dazzled consumers and was the envy of the technology world. Today, the Commissioner endorses Next Gen TV, which marks the beginning of a reinvention of free and local broadcast television in America.”—Gordon Smith, President, NAB

A New Look at Media Cross-ownership Rules
Maribeth Papuga, Executive-in-Residence, BIA/Kelsey “The reality is that modest media consolidation would not lead to anticompetitive risks and would not increase market power. Instead, it would allow broadcasters and newspapers to improve economies of scale and their ability to compete.”
—Steve Pociask, President and CEO, American Consumer Institute

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